13 December, 2023

About the “Event”

A workshop on “Digital Marketing” was organized by VGEC IT department, on 13th December, 2023 in B-202, VGEC Campus. The Expert Mrs Disha Patel is a SEO engineer in the Techie Pixel pvt Ltd, Ahmedabad and is an expert in the said field for more than 10 years. Around 47 students from 3rd semester, IT department benefited from the event.

Objectives of the “Event”

The primary objective of the workshop was to equip 3rd semester IT students with fundamental knowledge and practical insights into digital marketing, search engine optimization (SEO), social media strategies, and paid campaigns. The aim was to enhance their understanding of these essential components of the IT industry, fostering a holistic view of modern marketing practices.

Content/Discussion Points of the “Event”

1. Introduction to Digital Marketing:
   • Overview of digital marketingand its significance in the contemporary business landscape.
   • Key components of digitalmarketing, including SEO, social media, and paid advertising.
2. Search Engine Optimization (SEO):
   • Definition and importance of SEO in online visibility.
   • Basics of on-page and off-page optimization.
   • Practical tips and tools for effective keyword research.
   • Case studies illustrating successful SEO strategies.
3. Social Media Strategies:
   • Introduction to major social media platforms (Facebook, Instagram, Twitter, LinkedIn).
   • Crafting engaging content for different platforms.
   • Building and managing a social mediacalendar.
   • Insights into analytics for social media performance evaluation.
4. Paid Campaigns:
   • Understanding the concept of paid advertising.
   • Overview of popular advertising platforms (Google Ads, Facebook Ads).
   • Budgeting and targeting strategies for paid campaigns.
   • Ad performance measurement and analysis.

Outcomes of the “Event”

The event followed an interactive format comprising presentations, live demonstrations, and Q&A sessions. Facilitators incorporated real-world examples and case studies to enhance practical understanding. Participants were encouragedto ask questions and sharetheir thoughts, fostering an engaging and collaborative learning environment. Feedback from participants indicated a positive response to the session. Students expressed appreciation for the practical insights provided and found the session beneficial for their future careers. Some suggested incorporating more hands-on activities in future sessions. The awareness session on digital marketing, SEO, social media, and paid campaigns for 3rd semester IT students proved to be a valuable learning experience. Participants gained a foundational understanding of key concepts and practical skills essential for navigating the dynamic field of digital marketing. Further sessions and workshops can be considered to delve deeper into specific areas and provide hands-on experience.

Statements/Quotes by Experts

• “Digital marketing is not just about technology; it's about connecting with people, understanding their needs, and delivering value in the most meaningful way.”