03 February, 2025

IIC Cell, SSIP VGEC organized a workshop titled “Effective Sales and Marketing Strategies for Entrepreneurs and Startups” on 3rd February 2025 at the A Block Auditorium, VGEC. The workshop aimed to raise awareness about the Student Startup and Innovation Policy (SSIP) and inspire students through expert insights from successful entrepreneurs. The event saw enthusiastic participation from approximately 250 students.

Dr. Femina Patel, Prof. Rozina Surani and Prof. Amit Rathod played pivotal roles as SSIP faculty coordinators, ensuring that this event left an indelible mark on the journey of start-up and entrepreneurship.

Key Features: 

• Expert Speakers: Mr. Balkrishna Agarwal – Founder Tezi App, 

Mr. Adtiya Dave – Founder & CEO, Cibos Techno Solutions

• Venue: A-Block Auditorium, VGEC
• Date: 03/02/2025, 3 pm to 5 pm
• No. of Participants: 03 teachers and 250 students
• Faculty Coordinators: Prof. Rozina Surani and Prof. Amit Rathod

Learning Lessons/Discussion Points:

• Securing Grants for Startup Ideas: A step-by-step guide on obtaining funding for innovative business ventures.
• Transforming an Idea into a Successful Business: Strategies to turn concepts into viable enterprises.
• Effective Sales and Marketing Strategies for Startups: Insights on building brand awareness and driving customer engagement.
• Entrepreneurial Journeys of the Speakers: Real-world experiences and lessons learned from their business ventures. 
• Understanding Market Demands and Customer Behaviour: Techniques to optimize business growth by aligning with customer needs.
• Mr. Balkrishna Agarwal shared his transition from a design background to establishing a B2B business with Tezi App.
• Mr. Adtiya Dave, from a family of doctors with no prior business experience, discussed his journey working with street vendors and his collaboration with Teapost. He also shared an inspiring case study of a business that developed an innovative solution for iron deficiency using an “Iron Fish”.